Monday, November 28, 2005

Plucked eyebrows, caviar facials, waxed chests, pink shirts. Welcome the urban Indian male in his brand new avatar: the metrosexual. The man who's as comfortable with multani mitti facials as he is with corporate finance spreadsheets. Or electric drills. Or better still....gurgling babies.

Cosmetics for men had hitherto meant all those colognes and after shaves. Throw in some more and we had deodorants and other toileteries. All that is passe. Today man in his quest for the skin beautiful is trying out skin care lotions. Emami's new fairness cream fair and handsome targeted at men has caught the market by the storm. The ad has a male model trying to woo pretty women with his complexion lightened by applying the cream. Says Emami's director Mohan Goenka "Our initial worry was men would be shy and not buy it. But these fears have proven unfounded."

From New Delhi to Chennai, male grooming centers and unisex salons are popping everywhere. Vikram Bahl, brand manager, Gillette India says a study they commissioned shows that Indian men spend an average of 20 minutes in front of the bathroom mirror every morning as opposed to 18 by women. "The global average is 44 minutes for men, but I'd say Indian men are catching up quite fast, considering the fact that it was looked upon as effeminate to do more than comb your hair just five years ago," he says. In other words, the moisturized, sweet 'n' seductive smelling, well-tweezed man is here to stay.

But beauty as we all know, is not skin deep. And so for a sculpted and beautiful body, an increasing number of men are going under the scalpel for breast reduction. Plastic surgery centers show an increase of about 30-40% in the number of men opting for breast reduction that costs anywhere between Rs. 30,000-Rs.40,000.

The wind is shifting in the advertisement world too. Savvy well groomed male models endorse products ranging from electronic gadgets to cookware. Diapers may soon join the roster.

And it's not just about the clear complexion, spruced look, stylish clothes and accessories. For the metrosexual, maleness is stitched seamlessly into feminity. The man therefore has a fine aesthetic sense, is sensitive and romantic and not embarrassed at all to be in touch with the feminine side of life.

The sarkar our mai baap is not far behind either. In an effort to encourage more fathers to take care of their drooling babies, the Central Govt. has approved paternity leave for its employees. Rajasthan's Vasundhara Raje Govt. has done the same at the state level. Other state governments are contemplating paternity leaves as is the All-India Federation of Universities.

SO...apply that face mask, diaper the baby and head to the corporate boardroom.....the beautiful and sensitive man has arrived.

PS. Enough digressing in the last two posts. The next post will be on Ursula Ke Guin's The Left Hand of Darkness (as requested by AS).....some gender benders there.....

5 Comments:

Blogger oakleyses said...

oakley sunglasses, cheap ugg boots outlet, louis vuitton handbags, burberry outlet online, christian louboutin outlet, ray ban sunglasses, michael kors outlet online, christian louboutin, jordan shoes, nike outlet, louis vuitton, ray ban sunglasses, polo ralph lauren, michael kors outlet online, longchamp handbags, louis vuitton outlet online, michael kors outlet, cheap oakley sunglasses, tiffany and co, ugg australia, nike air max, christian louboutin shoes, longchamp outlet, michael kors handbags, michael kors outlet store, louis vuitton outlet, oakley vault, michael kors outlet online sale, kate spade outlet online, burberry outlet online, nike free, ugg boots clearance, oakley sunglasses, red bottom shoes, louis vuitton outlet, chanel handbags, cheap oakley sunglasses, longchamp outlet online, gucci handbags, ray ban outlet, cheap ugg boots, polo ralph lauren outlet, replica watches

10:51 PM  
Blogger oakleyses said...

north face pas cher, coach outlet store online, coach purses, ralph lauren uk, true religion outlet, burberry pas cher, north face, hollister uk, longchamp pas cher, coach outlet, mulberry uk, oakley pas cher, nike free, air max, air max pas cher, tn pas cher, kate spade outlet, ralph lauren pas cher, scarpe hogan, nike roshe run, nike free pas cher, nike blazer pas cher, lacoste pas cher, timberland pas cher, nike air max, louboutin, true religion jeans, ray ban uk, nike roshe, converse pas cher, air jordan, ray ban pas cher, abercrombie and fitch, hollister, hermes pas cher, nike air max, nike air force, michael kors uk, michael kors canada, guess pas cher, michael kors, new balance pas cher, coach outlet, longchamp, true religion outlet, true religion, lululemon outlet online, sac vanessa bruno, vans pas cher, michael kors outlet online

10:53 PM  
Blogger oakleyses said...

north face jackets, hollister clothing store, iphone 6s plus cases, insanity workout, iphone cases, nike air huarache, ghd, north face jackets, valentino shoes, vans outlet, soccer jerseys, birkin bag, wedding dresses, hollister, nike roshe, s6 cases, ralph lauren, abercrombie and fitch, iphone 5s cases, iphone 6 plus cases, oakley, herve leger, louboutin, lululemon outlet, reebok shoes, iphone 6 cases, new balance outlet, iphone 6s cases, jimmy choo shoes, bottega veneta, nike trainers, nfl jerseys, soccer shoes, nike air max, babyliss, timberland boots, mont blanc pens, asics shoes, celine handbags, longchamp, ferragamo shoes, ipad cases, beats headphones, mac cosmetics, baseball bats, p90x workout, instyler ionic styler, giuseppe zanotti, chi flat iron, mcm handbags

10:54 PM  
Blogger oakleyses said...

hollister canada, wedding dress, barbour, pandora jewelry, gucci, ugg, moncler, converse shoes, thomas sabo uk, montre femme, abercrombie, canada goose outlet, canada goose pas cher, air max, moncler, louis vuitton uk, juicy couture, swarovski jewelry, canada goose outlet, coach outlet, replica watches, supra shoes, louis vuitton pas cher, pandora jewelry, moncler outlet, barbour jackets, moncler, louis vuitton, marc jacobs handbags, moncler outlet, canada goose, ugg soldes, canada goose, canada goose, pandora charms, converse, moncler, canada goose, moncler, vans, pandora uk, sac louis vuitton, swarovski uk, karen millen, ray ban, doke gabbana outlet, canada goose outlet, ugg boots, uggs canada, links of london uk

10:56 PM  
Blogger xjd7410@gmail.com said...

nike sb
louis vuitton outlet
nike basketball shoes
coach outlet store online
oakley sunglasses
jordans for sale
adidas superstar
louis vuitton
toms outlet
coach outlet store online
michael kors outlet clearance
louis vuitton outlet
ralph lauren polo
coach outlet
jordan 13
kate spade handbags
nike air huarache
asics outlet
true religion jeans
nike roshe runs
hollister clothing
adidas yeezy 350
longchamp handbags
michael kors outlet online
air jordans
louis vuitton handbags
adidas trainers
cheap oakley sunglasses
nike outlet store
kate spade
air max 90
christian louboutin shoes
michael kors outlet
coach outlet
christian louboutin shoes
north face outlet
coach outlet
nike factory outlet
jordan shoes
2016.7.9haungqin

7:30 PM  

Post a Comment

Links to this post:

Create a Link

<< Home